In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation
Collaborative research across disciplines and borders is crucial to solving the world’s most pressing and complex problems. Embracing a diversity of perspectives can lead to more robust and impactful research outcomes, with region-specific expertise becoming increasingly important in ensuring research leverages experiences from ‘ground zero’ that may differ from counterparts elsewhere in the world.
However, for many in the industry, knowing where to start when looking for an out-of-region research partner can be a daunting task. Many in-house R&D teams in smaller to mid-sized organisations simply lack the capacity to search for available and verified research globally for hours on end. It’s also costly. In the UK, the government introduced tax relief on R&D projects in SME enterprises to try and ease the pressure.
But, even for those with more resources to hand, opting for partners within their existing network can seem an easier and more straightforward path. But this perceived barrier shouldn’t put teams off looking further afield for new research and insights to propel the next best innovation. A wider diversity of thinking, as well as an increased breadth of research and holistic outcomes, can result from global collaboration, and so barriers must come down to encourage more of these connections.
